Reference

Caregiving by the numbers

Caregiving statistics get tossed around without sources, mixed across years, or quietly borrowed from a vendor's marketing. Here they are the honest way: each figure with its source, its year, and a confidence level — and anything vendor-commissioned is labeled, so you know what to trust. It’s the same data behind our Price Index and Tech Plan.

The scale: who needs care

The aging population driving all of it.

61+ million (~18% of US population)

Americans age 65+

Up from 57.8M (17.3%) in 2022.

ACL Profile of Older Americans / US Census · 2024

78+ million (~22% of US population)

Projected Americans 65+ by 2040

The demographic driver behind rising caregiving demand.

ACL / US Census · 2040 (proj.)

~28% (community-dwelling)

Older adults 65+ living alone

59% live with a spouse/partner.

ACL Profile of Older Americans · 2023

23%

Sandwich-generation adults

Have a parent 65+ AND are raising a child <18 or financially supporting an adult child (Oct 2021 survey).

Pew Research Center · 2021

54%

Sandwich generation — adults in their 40s

36% of those in their 50s, 27% of 30s are also sandwiched.

Pew Research Center · 2022

1 in 4 (~14 million); ~3 million ER visits/yr

Older adults who fall each year

Falls are the leading cause of injury death in 65+ (~43,000 preventable-fall deaths in 2024, National Safety Council). The fall → ER → rehab cascade is the demo's core journey and the case for PERS / fall-detection.

CDC — Older Adult Fall Prevention · 2024

75% (stay in current home); 73% (stay in community)

Adults 50+ who want to age in place

n=3,090, summer 2024; preference is even higher among 65+. The demand-side anchor for Tugboat's 'help them stay home' thesis and the Open Mic 'choose how they live as they age' prompt.

AARP 2024 Home & Community Preferences Survey · 2024

~15% (range 11–23% by condition)

30-day hospital readmission rate, older adults

National all-cause average ~14.7%; elderly-Medicare reviews span 11–23% depending on condition. Many readmissions are preventable — the 'next emergency' the Care Graph is built to anticipate. Rate varies by source → cite as a range, medium confidence.

CMS HRRP / Definitive Healthcare; elderly-Medicare systematic reviews · 2024Estimate

78%

Adults 65+ who own a smartphone

vs 90% of adults 50–64 and 97% of under-50. Same Pew data: 67% of 65+ now get news on a mobile device; ~44% own a tablet (2021). The strongest counter to 'older adults can't use the software' — supports Tugboat's affordable-help-is-software thesis over the robot narrative.

Pew Research Center · 2025

The caregivers — and the value of their work

The invisible workforce holding the system up.

59 million

US family caregivers

Up from ~53M (2020). The 63M figure is NOT a vendor survey — it's AARP/NAC 'Caregiving in the U.S. 2025' counting ALL family caregivers (incl. ~4M caring for children). 59M is the subset caring for an adult 18+, which 'Valuing the Invaluable' values at >$1T. The two are nested, not contradictory — use 59M for caregivers-of-older-adults.

AARP 'Valuing the Invaluable 2026' · 2024

~20.1% (about 1 in 5)

US adults who are current caregivers

Government public-health surveillance (Caregiver Module, 2021–2022, 47 states + Puerto Rico). Independent, non-AARP corroboration of the '~1 in 5 adults' prevalence.

CDC BRFSS Caregiver Module · 2022

Over $1 trillion/yr

Value of unpaid family caregiving

Surpasses 2024 private health spending ($967B) and Medicaid ($932B). Up from ~$600B in prior editions.

AARP 'Valuing the Invaluable 2026' · 2024

49.5 billion hours/yr

Total unpaid family-care hours

Equals work of 23.8M full-time workers.

AARP 'Valuing the Invaluable 2026' · 2024

23.8 million full-time workers (~17% of US full-time workforce)

Caregiving workforce equivalent

AARP 'Valuing the Invaluable 2026' · 2024

$7,242/yr on average (~26% of income)

Family caregiver out-of-pocket spending

78% of caregivers face regular out-of-pocket costs; ~half had ≥1 major financial setback (took on debt, stopped saving, couldn't afford food). By condition: dementia caregivers ~$8,978/yr, mental-health ~$8,384/yr. Housing (rent/mortgage/assisted living/home mods) = >50% of caregiver OOP spend. The $7,242 / ~26%-of-income figure is restated by AARP/NAC 'Caregiving in the U.S. 2025'. Feeds the finance pillar.

AARP Family Caregivers Cost Survey (2021) · 2021

What care costs

The price of hired human care — the benchmark everything else is measured against.

$35/hr (~$80,080/yr at 44 hrs/wk)

Non-medical home aide

Part-time ~20 hrs/wk ≈ $36,400/yr.

CareScout/Genworth Cost of Care Survey · 2025

$95/day (~$24,700/yr)

Adult day health care

CareScout/Genworth Cost of Care Survey · 2025

$6,200/mo (~$74,400/yr)

Assisted living

CareScout/Genworth Cost of Care Survey · 2025

~$7,250/mo (~$87,000/yr)

Memory care

Derived, not a direct survey line — verify before public use.

Derived (assisted living + ~$1k premium) · 2025Estimate

$114,975/yr

Nursing home (semi-private room)

CareScout/Genworth Cost of Care Survey · 2025

$129,575/yr

Nursing home (private room)

CareScout/Genworth Cost of Care Survey · 2025

~$216,000–$324,000/yr

24/7 in-home care

Composite behind the 'families can't self-fund' contrast.

The Senior List / A Place for Mom composite · 2025Estimate

$257.0 billion (2023)

Medicaid long-term services & supports spending

Home- & community-based services ≈ 45% of LTSS (~$116B, FY2020), with the mix steadily shifting toward home care. The public-payer backdrop behind the Appeals tool + finance pillar.

KFF / Congressional Research Service · 2023

The affordability gap

Why most families can't simply buy their way out.

~$56,680/yr

Median 65+ household income

Empower / Pension Rights Center · 2025Estimate

~$200,000

Median 65+ retirement savings

Anchor: the median family cannot self-fund the human-care alternative.

Empower / NerdWallet · 2025Estimate

What the affordable tech actually costs

The here-now stack — a fraction of the cost of human care.

~$28–$65/mo

Medical alert / PERS

Fall-detection add-on +$8–15/mo.

Tugboat roadmap research (Bay Alarm / Lifeline / Lively) · 2026

~$30–$60/mo + ~$100 upfront

Automatic pill dispenser (Hero)

NOT suitable beyond early-stage dementia (cannot verify ingestion).

Hero Health pricing · 2026

~$45–$65/mo all-in

GPS locator (dementia/wandering)

Tugboat roadmap (AngelSense ~$769/yr; Jiobit $130+$9/mo) · 2026

$249 + ~$30–$40/mo

Companion device (ElliQ)

WA Medicaid began reimbursing it Mar 2026 — first US state.

Intuition Robotics / ElliQ · 2026

$20,000 or $499/mo

Home humanoid (1X NEO)

Price is verified; CAPABILITY is marketing — relies on remote human teleoperators; not a validated eldercare product.

1X order page · 2026

$3.9B (2026), projected ~$9.8B by 2033

Elder-care assistive robots market size

Syndicated 3rd-party research (NOT a vendor-commissioned promo survey) — treat as an Estimate. Corroborated within ~5% by independent Persistence Market Research ($9.4B/2033, same 14.2% CAGR); full methodology paywalled. For Tugboat's POV: reinforces the affordable-robot-isn't-a-robot thesis — even the robot market is small + facility-skewed.

Grand View Research (syndicated report) · 2026Estimate

What the tech can (and can't) do

The evidence, not the marketing.

~70–80% (controlled ~90–98%)

Fall-detection real-world accuracy

The 24/7 human monitoring relay is the actual safety mechanism, not the sensor.

Sensors (MDPI) 2025 fall-detection review · 2025Estimate

Agitation ↓ (SMD −0.36), anxiety ↓; no effect on cognition/depression/QoL

Companion-robot clinical effect

Peer-reviewed; effects real but modest. Vendor '95% loneliness' claims are uncontrolled.

PMC dementia-robot RCT meta-analysis (PMC11933762) · 2025

80.7% overturned — but only 11.5% of denials are appealed

Medicare Advantage denials overturned on appeal

MA insurers fully/partially denied 4.1M (7.7%) of ~53M prior-auth requests in 2024; of the small share appealed, 80.7% were overturned. The evidence base for the Appeal Drafter: most people never appeal — and when they do, they usually win.

KFF analysis of CMS Medicare Advantage prior-authorization data · 2024

Dementia, specifically

The condition that defines so much of the caregiving journey.

7.4 million

Americans 65+ living with Alzheimer's

Alzheimer's Association Facts & Figures · 2026

$818 billion (2026)

Total US cost of dementia (USC cost model)

Peer-reviewed (US Cost of Dementia Project, Julie Zissimopoulos PI). USC's $818B = $222B medical/LTC + $237B unpaid family care + $23B forgone earnings + $320B lost quality of life. SUPERSEDES the older Alzheimer's Association Facts & Figures total of ~$409B (health + LTC only; alz.org/alzheimers-dementia/facts-figures) — the AA figure isn't wrong, just narrower scope. USC is canonical here; cite the AA ~$409B only when you specifically mean health-and-LTC-only.

Zissimopoulos et al., Alzheimer's & Dementia (2026) — via USC Mann School of Pharmacy · 2026

$237 billion/yr

Value of unpaid dementia family care (USC model)

The 'invisible ledger' line — 5.2M caregivers, 6.8B hours, mostly in prime earning years. NOTE — the Alzheimer's Association Facts & Figures reports a higher unpaid-care figure (19+ billion hours, ~$446.3B, 2025; alz.org/alzheimers-dementia/facts-figures); the gap is methodology + scope (USC uses a narrower caregiver definition + its own wage valuation). USC is canonical here; both are authoritative — don't mix, cite each with its own source.

Zissimopoulos et al., Alzheimer's & Dementia (2026) — via USC Mann School of Pharmacy · 2026

6.8 billion hours/yr

Unpaid dementia care hours (USC model)

From 5.2M unpaid caregivers; valued at $237B. The Alzheimer's Association Facts & Figures reports a higher 19+ billion-hour figure (2025; alz.org/alzheimers-dementia/facts-figures) under a broader scope/method. USC is canonical here — pair each hours figure with its own source.

Zissimopoulos et al., Alzheimer's & Dementia (2026) — via USC Mann School of Pharmacy · 2026

5.2 million

Unpaid dementia caregivers (USC model)

USC cost-model count. The Alzheimer's Association Facts & Figures cites ~13 million dementia caregivers (family/friends providing any unpaid dementia care; alz.org/alzheimers-dementia/facts-figures) — a broader definition than USC's primary-caregiver cost model. USC is canonical here; cite the source that matches the claim.

Zissimopoulos et al., Alzheimer's & Dementia (2026) — via USC Mann School of Pharmacy · 2026

Survey signals — read with caution

Useful directionally, but vendor-commissioned. Not gospel.

90% (20% severe)

Caregivers reporting burnout symptoms

VENDOR-COMMISSIONED (LogicMark sells safety devices) — directional only, never cite as gospel.

LogicMark / Talker Research survey · 2026Vendor-commissioned

77%

Caregivers open to AI health monitoring

VENDOR-COMMISSIONED — same caveat. Same survey: 73% report financial strain.

LogicMark / Talker Research survey · 2026Vendor-commissioned

How to read these

  • Sources first. Government and peer-reviewed figures (Census/ACL, AARP, the Alzheimer’s Association, CareScout/Genworth, published RCTs) carry the most weight.
  • “Vendor-commissioned” means the number comes from a company that sells a related product. Treat it as a directional signal, not a fact.
  • “Estimate” means derived or composite — useful for scale, worth verifying before high-stakes use.

Figures are point-in-time and drift; confirm against the original source before relying on one. This page is information, not medical or financial advice. Spot an error or have a better source? Tell us — accuracy is the point.